Fake hotels to rule the world

Big Fashion houses like Armani, Versace and Cartier already own a major chunk of the fashion hotel industry across the globe and with the coming of a new chain of Gucci Hotels the consumer will only be spoilt for better options to choose from, only the Gucci hotels have no relation with the fashion house Gucci. According to the Bloomberg news, the daughter of the late fashion mogul Paolo Gucci is planning to open up an 87 suite fashion hotel in Dubai by the end of this year. Elisabetta currently owns the EG Hotels Company after her name Elisabetta Gucci.

The hotel will showcase exclusive designer furniture built by Formitalia and is expected to give a good run for money to hotels in its league. This is one of the cheap hotels in the genre of fashion hotels in Dubai. Lorens Ziller, Managing director of EG Hotels says, “We are planning to open 40 of these in the coming 15 years.” On the other hand, Gucci is intimidating an official deed against EG Hotels to make certain that by no chance is the Gucci fashion brand involved in any of the bits and pieces associated with the EG hotel. This only leaves the EG Hotels group stripped off any Gucci logos and Gucci designs since the fashion house has barred them from using any. We just hope Elisabetta was not counting only on the Gucci brand name in her 15 year plan for the company.